AI and your own assistant

AI writes.You decide.

At Kintsu, AI does the heavy lifting: rewriting your texts, translating, and suggesting a new text every month. But nothing goes live without your approval. And if you want to work with AI yourself, your own assistant can edit your site.

Included

What AI does for you.

A new text every month

An article, a new page or a rewritten page, in the languages of your site. You get it as a draft, change what you like, and approve it. Many small businesses don't have enough to say for twelve articles a year: that's why it can also be a page.

Translating

One click turns a new Dutch text into French and English drafts. The Site App shows which translations are out of date.

Easy to find on Google

A title and a description for every page, and a short description of every image (the alt text), suggested by AI. You check them and save.

Carrying over your existing site

For a new site, AI reads your current site, carries over your content and rewrites what could be better. That way your new site is ready in days, not weeks.

Your own assistant

Do you work with Claude or another AI? It can edit your site.

Kintsu has an MCP server. MCP is an open standard that lets an AI assistant work safely with an app. You sign in with your own account, and your assistant gets the same permissions as you. Ask it to add a news item, change your opening hours or translate a page.

Everything your assistant changes is a draft. Only when you publish does it go live, and every change can be undone.

What your assistant can do

  • Read your pages and collections
  • Change texts, images and collections
  • Write translations
  • Show a preview of your site
  • Publish, once you confirm

Questions

About AI.

Does Google penalise AI-written texts?

No. Google judges whether a text is useful and accurate, not how it was written. Mass-producing pages with little content, though, is spam: that's why we write one good text a month, which you review.

Do I have to mention that a text was written with AI?

Usually not. The EU AI Act requires a disclosure for texts on matters of public interest, unless a human reviews them and takes responsibility. At Kintsu, you approve every text before it goes live.

Which AI do you use?

Claude, by Anthropic. We only send the text being written or translated, never your visitors' data.

See it first, then decide

See what AI makes of your site.

Your preview costs you nothing. You decide what goes live.

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