For small businesses and the self-employed
Guides for your website.Costs, rules, languages, Google and AI.
What a website really costs, which rules apply, how to handle two languages and how to get found on Google. Honest, sourced and jargon-free.
All guides
Everything we've written, newest first.
Legal information your Belgian website must show: a checklist
Even without an online shop, your name, address, enterprise number and more must be on your site. What applies to companies, independent professionals and healthcare, with a checklist.
Affordable website: where can you safely save?
Tight budget? Find out where you can safely save, where you can't, and why you should never sign a 48-month contract on the doorstep. With 2026 prices and a checklist.
Build your website yourself or have it built? Decide in 5 questions
Building it yourself takes roughly 20 to 40 hours; having it built by an agency costs €500 to €3,500 for a small site. Five questions help you choose what suits you.
Who owns your website: you or your web agency?
Your domain, your texts, the design: what can you take when you leave your web agency? What the law says, a two-minute test and eleven questions.
A bilingual Dutch-French website in Belgium: how to do it
Which language at which URL, what to translate, what to ask your web developer and where AI helps: a site for your French- and Dutch-speaking customers.
Is a cookie banner mandatory? What the Belgian rules say
Google Analytics, YouTube or Google Maps on your site? In Belgium you need consent. When you can do without a banner, and what a good banner must do.
Building your website with AI, or having it built: what works and what doesn't?
AI builders like Wix and Hostinger set up a site in minutes. What they do well, what they get wrong, what you must check yourself, and when to get help.
Does Google penalise AI-written content?
No. Google judges what your content is worth, not who wrote it. Here is what does count as spam, and how to use AI safely on your own business website.
Do I have to label AI text on my website? What the AI Act says
Usually not: your services, prices and product pages are out of scope. When a blog post does need an AI label, and how you can avoid needing one.
Is your website outdated? Ten tests you can do yourself
Slow on a phone, a contact form that never arrives, a domain in your web designer's name? Ten free tests you can do yourself, and what waiting costs.
Redesign or migrate your website: how to stay visible on Google
New website or another platform? How to stay visible on Google and keep your email working. Ten steps, including for Wix, Webflow and WordPress.
Buying a website or a subscription: the cost over three years
A big invoice up front, or a fixed amount per month? We do the maths, with everything that comes on top.
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